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NovaCore Pro launch
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NovaCore Pro launch
In progress
At risk
EJ
Owned by
Elliot Jung
For
NovaCore
· Blueprint
Product Launch — Q3 v4
· Target
Jul 15
2/8 sections complete
Brief
Workflow
Activity
6
Files
People
Brand Strategy
Campaign Brief
Captured
This section is complete. Open a change request to edit it.
Basics
Campaign name
*
One-line summary
*
Launch the Pro tier of NovaCore as the analytics-grade upgrade for serious operators, anchored on a 30-day trial.
Launch window
*
Goals
Primary KPI
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30K Pro signups · 12% trial→paid conversion
Secondary KPIs
Brand recall lift +6pts in target segments; aided awareness ≥ 38% in DE/JP
Audience
Target audience
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Operations leaders at 200–2000 person companies, primarily in fintech, e-commerce, and SaaS verticals.
Markets
*
Two-letter ISO codes preferred.
US
CA
UK
DE
JP
Budget
Total budget
Brand
Brand pillars
Mandatories
Legal disclosures in DE; financial-services compliance review for all paid placements
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ML
Maya Lin
Brief Lead
Started Apr 22
SLA 3d
Due Apr 25 · 18d over
Comments
1
History
2
Context
3
EJ
Elliot Jung
May 12, 3:12 PM
Heads up — measurement may need an extra week if we're adding JP.
@ka
FYI.
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