NovaCore Pro launch

In progressAt risk

EJOwned by Elliot Jung

For NovaCore · Blueprint Product Launch — Q3 v4 · Target Jul 15

2/8 sections complete

Brief Workflow Activity6 Files People

Initiative dossier

NovaCore Pro launch

Auto-compiled from 7 modules · 2 complete · 35 total fields captured

Contents

01Campaign BriefCaptured
02Regulatory TriageCaptured
03Legal Review (full)In progress
04Creative DirectionIn progress
05Media PlanReady
06Measurement PlanBlocked
07Launch ReadinessBlocked

Brand StrategyCaptured

Campaign Brief

Owned by Maya Lin · Submitted Apr 25

Basics

Campaign name*

NovaCore Pro — Pro Tier launch

One-line summary*

Launch the Pro tier of NovaCore as the analytics-grade upgrade for serious operators, anchored on a 30-day trial.

Launch window*

July 15 – Aug 30, 2026

Goals

Primary KPI*

30K Pro signups · 12% trial→paid conversion

Secondary KPIs

Brand recall lift +6pts in target segments; aided awareness ≥ 38% in DE/JP

Audience

Target audience*

Operations leaders at 200–2000 person companies, primarily in fintech, e-commerce, and SaaS verticals.

Markets*

USCAUKDEJP

Budget

Total budget

$2.4M working media + $480K production

Brand

Brand pillars

Precision · Speed · Trust

Mandatories

Legal disclosures in DE; financial-services compliance review for all paid placements

LegalCaptured

Regulatory Triage

Owned by Jordan Cho · Submitted Apr 26

Triage

Regulated market involved?*

Yes

Regulated categories

Financial services (DE)

Existing legal precedent?

Partial

Recommended legal track

Full review (DE financial services disclosure)

LegalIn progress

Legal Review (full)

Owned by Jordan Cho · In progress

Context

Campaign brief reference*

from Campaign Brief

Linked from Campaign Brief — see above.

Markets requiring regulated review

from Regulatory Triage

Financial servicesCross-border data

Claims review

Primary product claims*

Yes — 2025 Q2 EMEA review (Doc #LR-2025-114). Outcome: approved with revised disclosure copy.

Substantiation provided?*

Yes — already on file

Substantiation files

substantiation-2026-q3.pdf

Disclosures

Required disclosures

Standard pricing disclaimerRegulated-market financial disclosure (DE)

Disclosure placement*

Both

Sign-off

Outside counsel required?

Decision*

Approve with changes

Notes for downstream teams

Pending — counsel review for comparative claim only (US, DE).

CreativeIn progress

Creative Direction

Owned by Rae Patel · In progress

Concept

Big idea*

Operators don't need more dashboards. They need a co-pilot that already knows their numbers.

Hero asset

60s film + 6×6s cutdowns for social

Tone

Confident, practical, dry humor. No 'magic'.

Production

Production partner

Brick & Mortar Films

Deliverables

Asset list

1× hero film, 4× social cutdowns, 12× static social, OOH key art (3 sizes), 4× landing page hero variants

Review

Creative review

Hero — homepage banner· 2 annotationsin review

Email — launch announcement· 1 annotationapproved

Social — LinkedIn carousel· 0 annotationsdraft

MediaReady

Media Plan

Owned by Diego Soto · Awaiting input

Plan

Channel mix*

Paid search 35% · Paid social 28% · CTV 20% · OOH 12% · Podcast 5%

Flight dates*

Jul 8 (pre-launch) → Aug 30 (sustain)

Working media budget*

$2.4M

Top placements

LinkedIn Sponsored, Google Search non-brand, YouTube CTV reserve, The Daily podcast (US)

Markets weighting

US 55% · UK 15% · DE 15% · JP 10% · CA 5%

AnalyticsBlocked

Measurement Plan

Owned by Kim Adler · Blocked upstream

Waiting on upstream sections to be completed before this one can begin.

Program OpsBlocked

Launch Readiness

Owned by Elliot Jung · Blocked upstream

Waiting on upstream sections to be completed before this one can begin.

This brief is generated live from the modules above. Edit any field by opening its section.