Initiatives/Luma — Rebrand reveal

Luma — Rebrand reveal

Captured
MLOwned by Maya Lin
For Luma · Blueprint Product Launch — Q3 v4 · Target Mar 12
8/8 sections complete
BriefWorkflowActivityFilesPeople
PersonTeamRoleSections
MLMaya Lin
Brand Strategy
Brief LeadCampaign Brief
JCJordan Cho
Legal
Senior CounselRegulatory Triage, Legal Review (full)
SBSana Bukhari
Legal
Compliance SpecialistLegal Review (light)
RPRae Patel
Creative
Creative DirectorCreative Direction
DSDiego Soto
Media
Media StrategistMedia Plan
KAKim Adler
Analytics
Measurement LeadMeasurement Plan
EJElliot Jung
Program Ops
Program ManagerLaunch Readiness