Initiatives/Luma โ€” Rebrand reveal

Luma โ€” Rebrand reveal

Captured
MLOwned by Maya Lin
For Luma ยท Blueprint Product Launch โ€” Q3 v4 ยท Target Mar 12
8/8 sections complete
Yes โ€” regulated
No
Brand Strategy
Campaign Brief
MLCaptured
Legal
Regulatory Triage
JCCaptured
Regulated market?
Legal
Legal Review (full)
JCCaptured
Legal
Legal Review (light)
SBCaptured
Join
Creative
Creative Direction
RPCaptured
Media
Media Plan
DSCaptured
Analytics
Measurement Plan
KACaptured
Program Ops
Launch Readiness
EJCaptured