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Luma — Rebrand reveal
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Luma — Rebrand reveal
Captured
ML
Owned by
Maya Lin
For
Luma
· Blueprint
Product Launch — Q3 v4
· Target
Mar 12
8/8 sections complete
Brief
Workflow
Activity
Files
People
Creative
Creative Direction
Captured
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Concept
Big idea
*
Hero asset
Tone
Production
Production partner
Deliverables
Asset list
Review
Creative review
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RP
Rae Patel
Creative Director
SLA 7d
Comments
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Context
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